Cookie Policy
This Cookie Policy explains how Dental Prizm ("Company," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at dentalprizm.com or use our DentalPrizm platform (collectively, the "Services").
By using our Services, you consent to the use of cookies as described in this policy. You can manage your cookie preferences as described in Section 6 below.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). Cookies can be set by the website you are visiting ("first-party cookies") or by third parties ("third-party cookies").
2. Why We Use Cookies
We use cookies for several purposes:
- Essential Operations: To enable core functionality, such as security, authentication, and session management
- Performance: To understand how visitors interact with our Services and identify areas for improvement
- Functionality: To remember your preferences and provide enhanced features
- Analytics: To analyze usage patterns and measure the effectiveness of our content
- Marketing: To deliver relevant advertisements and measure their effectiveness
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the operation of our Services. They enable core functionality such as security, authentication, and session management. You cannot opt out of these cookies as they are necessary for the Services to function.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your login session | Session |
| csrf_token | Protects against cross-site request forgery attacks | Session |
| auth_token | Authenticates your identity | 30 days |
| cookie_consent | Stores your cookie consent preferences | 1 year |
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Services by collecting and reporting information anonymously. This helps us improve our website and platform.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users | 2 years |
| _ga_* | Google Analytics - maintains session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and customizations.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Stores your display and notification preferences | 1 year |
| language | Remembers your preferred language | 1 year |
| timezone | Stores your timezone for scheduling features | 1 year |
| theme | Remembers your interface theme preference | 1 year |
3.4 Marketing and Advertising Cookies
These cookies are used to track visitors across websites to display relevant advertisements. They may be set by us or by third-party advertising partners.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook - tracks visits across websites for advertising | 3 months |
| _gcl_au | Google Ads - conversion tracking | 3 months |
| li_sugr | LinkedIn - advertising and analytics | 3 months |
4. Third-Party Cookies
Some cookies on our Services are set by third parties. These third parties may include:
4.1 Analytics Providers
- Google Analytics: We use Google Analytics to analyze website traffic and usage patterns. Google's privacy policy is available at https://policies.google.com/privacy
4.2 Advertising Partners
- Google Ads: For remarketing and conversion tracking
- Facebook/Meta: For advertising on Facebook and Instagram
- LinkedIn: For B2B advertising
4.3 Other Services
- Intercom: For customer support chat functionality
- Stripe: For payment processing (only on payment pages)
- HubSpot: For marketing automation and CRM
We do not control these third-party cookies. Please refer to the respective third-party privacy policies for more information about their practices.
5. Other Tracking Technologies
In addition to cookies, we may use other tracking technologies:
5.1 Pixel Tags (Web Beacons)
These are tiny graphics with a unique identifier that allow us to track email opens, website visits, and conversions. They are often used in conjunction with cookies.
5.2 Local Storage
We use browser local storage to store certain preferences and data locally on your device for performance purposes. Unlike cookies, local storage data is not sent to servers with each request.
5.3 Session Storage
Similar to local storage, but data is cleared when you close your browser. We use this for temporary data during your session.
6. Managing Your Cookie Preferences
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can usually find these options in the "Privacy" or "Security" section of your browser settings. Here are links to cookie management instructions for common browsers:
6.2 Opt-Out Tools
You can opt out of certain third-party cookies using the following tools:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Digital Advertising Alliance: DAA Opt-Out Platform
- Network Advertising Initiative: NAI Opt-Out Tool
6.3 Impact of Disabling Cookies
Please note that if you disable or delete cookies, some features of our Services may not function properly. Strictly necessary cookies cannot be disabled as they are required for the Services to work.
6.4 Mobile Devices
Mobile devices may use advertising identifiers that function similarly to cookies. You can typically reset or limit these identifiers in your device settings:
- iOS: Settings > Privacy > Tracking
- Android: Settings > Google > Ads
7. Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but you can manage tracking through the cookie controls described above.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and update the "Last Updated" date. We encourage you to review this policy periodically.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
For more information about how we handle your personal data, please see our Privacy Policy.